Every great American family business starts somewhere. Ours just happens to specialize in selling hope in attractive containers.
1940s–1960s · Fred’s “Cure‑All” Properties
In the early days, the family formula was simple: polish up the buildings, pitch a brighter future, and make sure the paperwork
looked just confusing enough to pass a quick glance. No TV cameras, just word‑of‑mouth and very selective tenant lists.
1980s–2000s · Donald Goes Prime Time
Then came the infomercial era: casinos, steaks, universities, branded water – if you could slap the name on it, you could
sell it. The snake oil recipe graduated from quiet side hustle to full‑blown televised lifestyle.
Today · The Heirs Rebrand the Recipe
Now the business has gone fully digital: limited‑edition bottles, financial “innovations,” and legacy‑brand nostalgia
sold one click at a time. Same family, same pitch, shinier labels – and still 100% metaphorical on this site.